What Happened?

  • Is regulation change in April still a target?
  • How are you working now?
  • What's on the board?
  • How did it get there?
  • What direction are you going in?

Purpose of this session?

  • Create a shared vision
  • How can we test and adapt that vision?
  • How does the vision translate into action?

What is the point of having a vision?

  • Provides the WHY?
  • Something to question, test and adapt
  • Drive the Roadmap
  • Drive the Backlog
  • Sales and Marketing - Share with customers
  • Sales and Marketing - Find the right customers
  • Build It!

A product without vision is like Alice

Vision Is Experimental

  • Makes assumptions that need testing
  • How can you validate them?
  • Who will test them and how will they provide feedback?
  • Adapt the vision as you learn
  • Or change it (Pivot)
  • Who is emersed in both the market and the team?

    Product Discovery - An ongoing process of discovering the needs of the market and feedback from existing customers

Lean Startup

Revolves around vision

Vision is Shared

  • Are the whole team committed? Why not?
  • How can the whole team continue to have creative input to the vision?
  • How are you going to keep the vision alive?
  • Board, Product Canvas?

What's your vision?

  • Who is the target customer(s)? (Mad Hatter?)
  • Who are the target users?
  • What needs does the product address?
  • Where should the product excel?
  • How does it compare to competitors?
  • How can you make money from it
  • Most customers select a product on 3-4 Key factors (Jim Highsmith, Donald Reinerstein)
  • Search for Simplicity "Innovation is about saying no to al the but the most crucial features" Jobs

    How are you going to commuinicate it?

What's your next move?

"There is only one move that counts: The next one" Tom Gilb